Splendour In The Grass x Monster Children
2023 ‘Splendour Weekender’ Newspaper
Branded Content
White Label Assets
Custom Print
Brief
The Splendour Weekender by Monster Children is the official newspaper of Australia’s biggest music festival. We’ve been the go-to, on-the-ground guide for festival-goers for five years and counting, bringing readers exclusive interviews with international headliners, must-see events, profiles of incomparable festival personalities, definitive guides to Splendour’s arts and cultural offerings, and a few questionable horoscopes to top it all off. We’re every band’s favourite foghorn, distributed across the festival grounds, backstage, throughout the campground, in the Northern River’s busiest cafes and retail spaces, and shared online via all Monster Children's digital and social channels.
The Work
Monster Children is responsible for all aspects of print production, including: advertising sales and account management, creative direction, content direction and execution, design, copywriting, photography, print delivery, and distribution.
Results
20,000 copies produced and delivered. Exclusive access to artists with unique content not found at competing events.