Whiteclaw x Monster Children
Whiteclaw Surf Launch
Branded Content
Experiential
Made for Social Assets
Brief
Whiteclaw was launching their new product, Whiteclaw Surf, and wanted to break into surf culture with authentic content. They also wanted to throw a credible parties in Los Angeles (their major West Coast market) to further promote the beverage, get cans in hand, and capture organic imagery with an engaged audience.
The Work
Monster Children produced a 3-part video series titled ‘A Bit of Fun’ with surfers Demi Boelsterli, Colin Moran, and Alex Knost with natural product integration as phase 1 of the launch. Phases 2 and 3 of the launch included two massive free-to-attend parties with live musical sets from the Allah-las and Skegss. Monster Children handled all aspects of content and event production, including talent negotiations, permitting, staffing, guest list and event promotion, venue management, stage build and live sound.
Results
750-1000 attendees at each event. All RSVPs shared with Whiteclaw for data capture. 5,000+ White Claw’s consumed. 20+ brand assets delivered across video content, campaign stills photography assets, event photography and custom designed social assets.
The Deliverables:
3x A Bit of Fun episodes, 30x photography assets, 10x social 2x Events with live musical performances and recap photos for brand use.
Phase 2: Allah-Las at 1700 Naud.
