Levis x Monster Children
Le’Andre Sanders Skate Jam
Branded Content
Experiential
Brief
Position Levi’s as an iconic youth (Gen Z) brand that sits at the centre of culture.
The Work
Monster Children delivered a suite of partnership assets, including a bespoke skateboarding demo event in Sydney with customized fully owned Levi's skate obstacles, social videos, native Q&A pictorial with hero skate talent Le'Andre Sanders and accompanying product content.
Results
458 event attendees and 31 skaters for demo (over deliver of 152%) and total campaign reach 4.4x above set KPI.
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