Vans x Monster Children
Studio808 at Vans DTLA +
ANGELENOS Group Show & More.
360 Partnership
Full Service Creative
Brief
Vans approached Monster Children to design a custom cultural space in their new flagship DTLA store. The brand engaged Monster Children to develop a fully programmed, designed, and built out in-store community event space that could maintain credibility with their core audience while engaging with a wider consumer set in a key region.
In addition to this, Monster Children was engaged to program a curated group of Los Angeles-based creatives as part of the Angelenos program. When Covid shuttered the ability to run in-person events, we re-imagined the majority of the project through our digital and print channels, both through an Angelenos content hub, as well as the programming around Vans’ Channel 66 live event series.
The Work
Monster Children delivered a partnership consisting of custom video content, bespoke written native articles including 30 artist interviews, an online art auction (with proceeds going to Art Share L.A.) as well as a custom premium zine with supporting socials and media display activity, including targeted social and OOH. Monster Children also organized and programmed two dozen cultural activations broadcasted live across Vans’ Channel 66 series throughout the Covid lockdown.
Monster Children handled all fabrication, creative direction, set design, construction, curation, content production, talent negotiation, and creative services associated with the launch of the Studio808 cultural hub and the Angelenos group show.
ANGELENOS.
Monster Children created a massive amount of content and assets to promote the program. The following is just a select sample of the work.
We launched Studio808 with our first major gallery show: Angelenos. Sadly, the world shut down a week before our launch, so we pivoted. Featuring an online auction supporting ArtShare LA and elevated content across a variety of channels, including: video profiles and studio visits, postcards, a limited edition print zine, written editorial, made-for-social assets, and a whole lot more. Assets lived across Monster Children channels, including a custom ANGELENOS microsite designed and built in-house. While it wasn’t the massive live event we all imagined, it was one hell of a campaign.
Aaron Farley.
Andrés Cortes.
Andrew Peters.
Anthony Acosta.
Bijou Karman.
Brian Bartus.
Carly Palmour.
Clint Woodside.
David Trujillo.
Deb Frazin.
Eric McHenry.
Greg Hunt.
Hellen Jo.
Jett Lara.
Kris Chau.
Langley Fox.
Lily Ramirez.
Liv Aanrud.
Luis Motta.
Marlene Alexa Landeros.
Mel Kadel.
Michael Hentz.
Nathan Kostechko.
Randy Bruiser.
Rob Sato.
Sagan Lockhart.
Sam Greenfeld.
Scott Turner.
Shannon McMillen.
Skylar Hughes.
Todd Francis.
Valerie J Bower.
Aaron Farley. Andrés Cortes. Andrew Peters. Anthony Acosta. Bijou Karman. Brian Bartus. Carly Palmour. Clint Woodside. David Trujillo. Deb Frazin. Eric McHenry. Greg Hunt. Hellen Jo. Jett Lara. Kris Chau. Langley Fox. Lily Ramirez. Liv Aanrud. Luis Motta. Marlene Alexa Landeros. Mel Kadel. Michael Hentz. Nathan Kostechko. Randy Bruiser. Rob Sato. Sagan Lockhart. Sam Greenfeld. Scott Turner. Shannon McMillen. Skylar Hughes. Todd Francis. Valerie J Bower.
On View at Studio808.
Art was available for viewing on our custom gallery walls installed within the Studio808 cultural space.
Microsite and Auction.
Monster Children developed a virtual hub for the Angelenos group show hosted on monsterchildren.com, providing custom content across video, photo, and written editorial to showcase the selected artists. The microsite also served as a launchpad for an online auction managed by MC with all proceeds going to ArtShare LA.
Printed Zine.
We designed, produced and printed a custom premium zine with supporting socials and media display activity to highlight the artists involved in the Vans “Angelenos” program. The zine was distributed as an insert into Monster Children—being distributed to our 80,000 strong readership—as well as in-store as a collectible promo item. In the process, we also shot a portrait series with all 30+ artists at their homes for a glimpse inside their “Los Angeles” to be used as additional marketing collateral for social promotion.
