Monster Energy x Monster Children
The Grind
Branded Content
Made for Social Assets
Brief
]Java Monster brand needed content to coincide with their pre-existing “The Grind” campaign. The team at Monster Energy were interested in finding a publisher with equal credibility and resources across surf and skate—hoping to find a one stop shop that could work with their key athletes. Additionally, Java needed to focus on storytelling and narrative to stand out from their parent brand’s more action-oriented content.
The Work
Leveraging our films departments in Los Angeles and Sydney, we were able to shoot cinematic profile pieces with Fabiana Delfino in Vancouver and Harry Bryant in NSW, ensuring each production unit would be on the exact same page, while streamlining the edits at our in-house post production facility in Sydney.
Results
Over 5m impressions across the campaign, 200K+ video views and positive audience feedback across the board.
The Deliverables:
2x Episodes, original photography, made for social assets.
