Brief

Showcase G-shock as tough, multipurpose watches by making them synonymous with skateboarding and DIY culture.

The Work

Monster Children created ‘How To Build Your Own DIY Quarter Pipe’ with Cameron Markin—a custom video piece that took viewers through the process of building their own concrete, quarter pipe. Monster Children produced a hero video and social cuts downs that were amplified via paid, owned, earned and leveraged video channels.

Results

Over 50k video views. Average 7 minutes time on page across editorial.