Brief

Communicate Squarespace's simplistic function and templated design capabilities in a compelling and engaging way.

What we want our audience to think

Get Monster Children's creative audience to believe that Squarespace has 'everything you need to sell anything'

The Work

Folio is a talent led Monster Children series showcasing and celebrating creatives, connectors and entrepreneurs. In the first instalment, we introduced Jacopo Lancioni. Originally from Rome, now living in Sydney’s Northern Beaches, Jacopo works as an established art director, photographer, videographer, soundscape artist and graphic designer. The content delves into Jacopo's inspirations and creative process and showcases how Jacopo can sell both his creative services, as well as his photography prints via his personalised Squarespace website.

The content was amplified via a paid, owned, earned and leveraged media plan, including co-branded digital display banners and custom socials.