Converse CONS x Monster Children
Louie Lopez Signature Shoe Launch
Branded Content
Experiential
Made for Social Assets
Brief
Converse CONS was launching their largest signature shoe to date, the Louie Lopez Pro. While Converse had rented and built out a private indoor skatepark for Louie, they were struggling to produce unique content that didn’t look like “skatepark footage.” They came to Monster Children to concept and produce an original content idea and launch party in support of the shoe to make it truly stand out.
The Work
Monster Children came up with an idea to use projection mapping and light sources to transform the skatepark without any additional build requirements. This idea allowed us to shoot the content piece in one day, while also giving us the flexibility to recreate the unique visuals and atmosphere onsite at our launch party hosted at MC’s event space, 1700 Naud.
Results
The campaign was highly successful, delivering impressive results in terms of engagement, reach, and sales. The social media content generated significant engagement and shares, and the influencer marketing partnerships helped expand Vans' reach to new audiences.
The Deliverables:
2x films, 1x photo package for brand use, and 1x event.
