Allpress x Monster Children
Promotional Campaign
Branded Content
Data Capture
Media and Marketing
Brief
Grow EDM subscribers for audience growth and sales retargeting.
The Work
Monster Children created a multi-layer promotional partnership, including custom data capture, bespoke prize (hand painted La Marzocco mini espresso machine), native content, social amplification with custom audience pool targeting.
Results
251% over delivery on native content views. 187% over deliver on data capture for sales re-targeting. First data share EDM sent from Allpress to new customers achieved an 79% open rate and only obtained a 3% unsubscriber rate.
