Brief

Monster Children partnered with Adobe Creative Cloud to create Semi-Pro: an integrated campaign to promote Adobe Live and encouraged awareness and consideration of the Adobe creative suite to the Monster Children audience. Adobe would feature and highlight the many achievements and insights of Monster Children’s co-founder and Creative Director, Campbell Milligan, as well as Monster Children’s Senior Photographer, Andrew James Peters. All presented live from Adobe’s YouTube channel.

The Work

Monster Children presents ‘Semi Pro’ featuring creative talent for bespoke Adobe Live sessions. Pre promotion custom co-branded digital display asset suite. Pre promotion native articles, with custom social support. Pre promotion EDMs. Post promotion co-branded digital display asset suite. Post promotion native articles, with custom social support. Post promotion EDMs.

Results

Partnership reach of 880K (1.4X KPI).