The Monster Children Audience
We speak to culture lovers all over the place.
193K Followers
166K Followers
YOUTUBE
11K Followers
WEBSITE
60K Monthly UBs
MAGAZINE
80K Readership
83K Subscribers
LOCATION (USA ONLY)
GENDER
AGE
INCOME
Behaviours.
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Socially Aware
78% are most anxious about the Climate Crisis, 61% stating they’ll choose a brand that practices sustainability.
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Highly Social
36% of our audience go out more than twice a week and 55% spend more than $50 a week on alcohol.
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Active Thrillseekers
51% identify as being actively adventurous. Action sports skew, 59% skate, 58% surf.
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Creative Community
73% identify as creative, with 88% stating being passionate is the biggest motivator for career choice.
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Music Obsessed
64% listen to music all day. Music ranked #1 interest point. 51% spend $500+ per year on live music.
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Purpose Driven
87% value being passionate about what they do over job security.
Behaviours.
SOCIALLY AWARE
78% are most anxious about the Climate Crisis, 61% stating they’ll choose a brand that practices sustainability
CREATIVE COMMUNITY
73% identify as creative, with 88% stating being passionate is the biggest motivator for career choice
ENJOY A DRINK
91% drink alcohol 2 nights or more a week (with 51% saying they drink to socialise)
HIGHLY SOCIAL
36% of our audience go out more than twice a week and 55% spend more than $50 a week on alcohol
MUSIC OBSESSED
64% listen to music all day. Music ranked #1 interest point. 51% spend $500+ per year on live music.
ACTIVELY LISTENING
45% will be influenced by ‘editorial’ to make a purchase with a further 27% influenced by social media activity
ACTIVE THRILL SEEKERS
51% identify as being actively adventurous. Action sports skew, 59% skate, 58% surf
PURPOSE DRIVEN
87% value being passionate about what they do over job security
VIDEO FIRST
62% want to see more video content from Monster Children (more than any other category)