Damon Way

From a kid full of idealistic fervor to creating one of the most recognisable brands in the world, Damon Way has been chasing big ideas and pulling them off for as long as we can remember. With a penance for collaboration, DC became a brand that we felt emulated the same kind of thing we were trying to do with Monster Children - leaning into subcultures but fusing it with art and design tastefully. With his heart firmly in the world of skateboarding, Damon now heads his own skate brand FACT, but for this one we bought it all the way back to his first brand Eightball, followed by Droors, Dub, Blunt, and DC Shoes. Told you he knows a thing or two about how to make a brand more than just a pair of shoes.