YETI’s New Nora Vasconcellos ‘Power Pink’ Range Keeps It Cool
‘Keeps it cool’ get it? Because they make things that keep your favorite things cool.
I love writing about YETI because I love writing about the frozen fortress that is their product’s insides. In the last issue, I wrote, ‘You’re out with five companions on the frozen tundra, wind still, snow settled, and dark. You don’t know how you got here or why, or what your purpose is. Suddenly, a breach in the heavens - a burst of light like nothing you’ve ever witnessed. A hand reaches down and snatches one of your companions before withdrawing into the crease of light as it seals itself once again, the fate of your friend forever a mystery. You wonder if you might be next and question the sanctity of life. You aren’t a person, you’re actually a nice crispy tall can. You aren’t on a tundra, you’re actually inside a YETI cooler. YETI: keeping your beer cool.’ and that was very funny to me.
This time, however, I am writing not about YETI’s glorious insides, but about their beautiful outsides, made even more beautiful by their partnership with one of our good pals and YETI ambassador, Nora Vasconcellos. The new range of products is called ‘Power Pink’, and it is indeed, very powerful. To have Nora herself describe it:
‘Inspired by finding your line.
Part of skating is constantly overcoming fears and trying to push what I think is possible for myself. Finding your line is about finding the route in which you can be the best version of yourself. Expression and colour is a big part of that - pink has a lot of femininity strength and beauty and there's a power in owning it and making it your own.’
Femininity, strength, and a nice backside air. What more could we want from our favorite and most reliable cooler and temperature-maintaining friends, YETI.
Available here.
