This Is Shama Beckford

Image by Dustin Miller

Have you met Shama?

Our pals over at Sun Bum have kicked off this interview video series just today with surfer Shama Beckford, one of Sun Bum’s ambassadors and all around good lad. Sun Bum are actually going to be putting out quite a bit of noteworthy original content at their brand spankin’ new blog, here, which we highly recommend you check out. Stay in the know or face the consequences. What consequences? Consider the following scenario:

Your friends will talk about the latest video at lunch after a session. You will nod your head and smile along as they discuss it amongst themselves. ‘Coconut radios!’ someone will shout, and everyone else will understand why it is funny and they’ll laugh a hardy laugh, but yours will come late and be feigned. They’ll look at you suspiciously. ‘You didn’t see it, did you?’ one of them will ask. ‘Of course I did!’ you’ll answer, and you’ve never been a good liar. They will stay for the remainder of the meal out of politeness and pity, but you will never hear from them again. You will be a pariah. May as well burn your money and venture into the woods because society does not care for a liar who isn’t in the know about Sun Bum’s amazing roster.